Why Are People Not Using Air Fryers? The Real Reasons Behind the Slow Adoption

Dec, 1 2025

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More than 1 in 4 households in North America own an air fryer. But if you walk into any kitchen right now, you’ll notice something strange: most of them are sitting unused in the cabinet, gathering dust. You’d think with all the hype, these little machines would be everywhere-like toasters or coffee makers. But they’re not. So why are people not using air fryers?

They’re not as fast as people think

A lot of folks buy air fryers because they’re told they cook faster than ovens. That’s true-sort of. An air fryer will crisp up frozen fries in 15 minutes, while your oven takes 25. But here’s the catch: you still have to preheat it. And most air fryers take 3 to 5 minutes just to get hot. That’s the same time you’d spend waiting for a toaster oven. Meanwhile, your microwave heats food in 90 seconds with zero prep. If you’re rushing to get dinner on the table after work, that 5-minute wait adds up. And if you’re cooking multiple batches-like chicken wings or sweet potatoes-you’re looking at 30 to 45 minutes total. That’s not faster. It’s just different.

The cleanup is worse than you expected

Think about your old oven. You line the bottom with foil, throw in the food, and walk away. Clean it once a month. An air fryer? You’ve got a basket, a tray, a drawer, and sometimes a removable grate. Each part has to be washed by hand. No dishwasher-safe parts on most models under $150. And if you cook fatty foods-like bacon or chicken thighs-you’re dealing with greasy residue that sticks like glue. One user in Vancouver told me she gave up after three weeks because she was tired of scrubbing the basket with a toothbrush. She said, “It’s like cleaning a greasy puzzle.”

They don’t actually make food healthier

The big selling point? “Healthier than frying.” But here’s the truth: if you’re buying frozen chicken nuggets, fish sticks, or onion rings to cook in your air fryer, you’re still eating ultra-processed junk. The air fryer doesn’t magically remove sodium, trans fats, or preservatives. It just crisps them up without oil. That’s not health. That’s a different texture. Real health means cooking from scratch-chicken breasts, vegetables, whole grains. But most people don’t have the time or energy to prep that every night. So they use the air fryer for the same convenience foods they’d microwave. And that’s why it doesn’t deliver on its promise.

It’s one more appliance you have to store

Kitchens are small. Especially in cities like Vancouver, Toronto, or Seattle. An air fryer takes up counter space the size of a small toaster. If you don’t have a dedicated spot, it lives in a cabinet. But cabinets aren’t designed for heavy, bulky items. Pulling it out every time you want to use it becomes a chore. And if you live with someone else, you’re fighting over space. One couple I talked to bought an air fryer for their 600-square-foot apartment. After three months, they gave it to their daughter. “We didn’t use it enough to justify the clutter,” they said. “We’d rather have a second drawer.”

Someone scrubbing a greasy air fryer basket with a toothbrush, grease stains on the counter, frozen food boxes nearby.

Most people don’t know what to cook in it

YouTube videos make it look like you can cook everything: pizza, cake, salmon, cookies. But real life doesn’t match the ads. Try cooking a whole chicken in a 5-quart air fryer. Good luck. It won’t fit. Try baking a casserole? The airflow won’t circulate right. Try reheating leftovers? You’ll end up with dry, rubbery food. Most people stick to frozen snacks and fries because those are the only things that work reliably. And once you’ve tried everything that works, there’s not much left. It’s like owning a waffle iron-you use it for waffles, then forget about it until Christmas.

They’re expensive for what they do

A decent air fryer costs $80 to $150. That’s more than a good toaster oven. And a toaster oven can bake, broil, toast, reheat, and roast. An air fryer? It mostly crisps. You could buy a $50 toaster oven and get the same results with more versatility. Plus, you can use it to make toast, bake cookies, or warm up pizza. An air fryer can’t do any of that well. People don’t mind spending money on tools that do multiple jobs. But when you’re paying $120 for a device that only does one thing well, it starts to feel like a gimmick.

The noise and heat are annoying

Air fryers sound like a jet engine running at low speed. It’s a constant, high-pitched whir that fills the kitchen. If you’ve got kids, pets, or a home office nearby, it’s disruptive. And it gets hot-really hot. The outside of the unit can hit 140°F. That’s dangerous if you’ve got toddlers or cats wandering around. I’ve seen people burn their fingers just reaching for the handle. And if you live in a small apartment, that heat lingers. In summer, turning on an air fryer feels like turning on a space heater. It’s not practical. It’s a seasonal tool at best.

People are rediscovering their ovens and stovetops

There’s a quiet shift happening. More people are going back to their old stoves and ovens-not because they hate tech, but because they’ve realized they don’t need it. A cast iron skillet on the stovetop crisps chicken better than any air fryer. A baking sheet in the oven roasts veggies evenly. A toaster oven does everything an air fryer does, plus more. And none of those require a separate cleaning ritual. People are starting to see air fryers as a solution to a problem they never really had. The real innovation isn’t the air fryer. It’s remembering how to use the tools you already own.

A couple passing an air fryer to their child while a cast iron skillet and toaster oven sit usefully on the counter.

What actually works better

If you want crispy food without oil, here’s what actually works:

  • Convection oven: Same airflow, bigger space, no extra cleanup. Use it for roasting, baking, or crisping.
  • Cast iron skillet: Heat it up on the stove, add a tiny bit of oil, and sear meat or veggies. You’ll get better browning than any air fryer.
  • Toaster oven: For small portions, reheating, or baking. It’s cheaper, more versatile, and doesn’t need its own drawer.
  • Instant Pot with air fryer lid: If you already have one, use the lid. No extra counter space needed.

None of these require you to buy a new appliance. None of them need special baskets or trays. And you already know how to use them.

Who still benefits from an air fryer?

Let’s be fair: some people get real value from them. If you live alone, cook small portions, and hate deep frying, an air fryer makes sense. If you’re cooking for someone with mobility issues and need something easy to lift and load, it’s helpful. If you’re a parent who needs quick, mess-free snacks for kids, it can be a time-saver. But these are niche cases. For the average household, it’s just another gadget that gets used once a week-then forgotten.

It’s not about the tech. It’s about habits.

Air fryers aren’t failing because they’re broken. They’re failing because they don’t fit into how people actually live. We don’t have time to clean them. We don’t have space to store them. And we don’t have enough recipes that make them worth the hassle. The real question isn’t “Why aren’t people using air fryers?” It’s “Why did we think we needed one?”

The answer? Marketing. Ads made it look like magic. But magic doesn’t last when it doesn’t make your life easier.

Do air fryers save time compared to ovens?

Not really. Air fryers preheat just like ovens, and they cook in small batches. For a family of four, you’ll often end up cooking multiple rounds, which takes longer than using a full-size oven. The time savings only show up for single servings or frozen snacks.

Are air fryers healthier than deep frying?

Yes-if you’re cooking fresh ingredients. But most people use them for frozen, processed foods. In that case, you’re just crisping up junk without oil. The sodium, sugar, and additives are still there. The air fryer doesn’t make unhealthy food healthy.

Can I use an air fryer to reheat leftovers?

You can, but it often dries out food. Pizza crust gets hard, rice turns crunchy, and chicken becomes rubbery. A microwave or toaster oven works better for reheating. The air fryer’s intense airflow pulls moisture out too fast.

Why do air fryers cost so much?

They’re priced like premium gadgets, but they do less than a $50 toaster oven. You’re paying for branding, marketing, and the illusion of innovation. The core technology-forced hot air-is simple and cheap to produce. The high price comes from hype, not function.

Should I buy an air fryer if I already have a toaster oven?

No, unless you’re cooking for one person and hate cleaning a full oven. A toaster oven does everything an air fryer does-plus baking, broiling, and toasting. It’s more versatile and usually cheaper. Buying both is just doubling up on kitchen clutter.

What to do instead

If you’re thinking about buying an air fryer, pause. Ask yourself: What problem am I trying to solve? If it’s “I want crispy food without oil,” try a cast iron skillet. If it’s “I want to reheat leftovers fast,” use your microwave or toaster oven. If it’s “I want to cook healthier meals,” start with whole ingredients-not frozen nuggets. The best kitchen tool isn’t the one with the most buttons. It’s the one you actually use.