When you start hunting for a new TV, the first thing that pops up is the brand name. Samsung, LG, Sony – they all promise brilliant picture and smooth smart features, but how do you know which one really fits your living room? Let’s break down the most popular TV brands, what they do well, and the questions you should ask before you click ‘buy’.
Samsung – Samsung leads with bright, vivid displays and a sleek, easy-to-use Smart Hub. Their QLED line pushes colour accuracy and HDR performance, which is great for sports fans and movie nights. If you want a TV that looks good from any angle, Samsung is a safe bet.
LG – LG shines with its OLED panels. OLED gives deep blacks and perfect contrast, perfect for dark‑room viewing. The webOS platform is simple and loads apps quickly, so you won’t waste time fighting clunky menus.Sony – Sony focuses on processing power. Their X‑Reversal and Acoustic‑Surface technologies deliver smooth motion and clear sound without a separate soundbar. If you value picture consistency and audio in one package, Sony’s worth a look.
TCL – TCL offers budget‑friendly models that still pack 4K HDR and Roku TV. It’s a solid choice for students or anyone who wants a decent big screen without breaking the bank.
Hisense – Hisense combines good picture quality with a clean Android TV interface. Their U‑LED line gives bright images and decent contrast, making it a decent mid‑range option.
First, think about the room size. A bigger screen sounds awesome, but if you sit too close, even the best brand will look grainy. Measure your viewing distance and match it to the screen size recommended by the manufacturer.
Second, decide what matters most: colour, motion, or smart apps? If you love binge‑watching dramas, go for OLED (LG) or high‑end QLED (Samsung). For fast‑moving sports, look for high refresh rates and motion‑enhance tech (Sony or Samsung).
Third, check the smart platform. Some people love Roku’s simplicity (TCL), others prefer webOS (LG) or Android TV (Hisense). Try the remote in a store if you can – a good remote can make a big difference.
Finally, think about warranty and after‑sales support. Samsung and Sony have strong UK service networks, while newer brands like Hisense might have limited local support. A longer warranty can save you money if something goes wrong.
Bottom line: No single brand is perfect for everyone. Match the brand’s strengths to your viewing habits, budget, and room setup. When you know what you need, the brand name becomes a helpful shortcut rather than a confusing label.
Ready to start shopping? Browse our latest TV deals, compare specs side‑by‑side, and pick the brand that checks all your boxes. Happy viewing!
Shopping for the best TV isn’t just about picking what’s on sale. It’s a hunt filled with confusing specs, brand tricks, and fast-changing tech like OLED and QLED. This article breaks down who makes the top-rated TVs in 2025 by exploring usability, real image quality, build, and honest data. You’ll know what features really matter and which brands deliver where it counts.